The not-so-big generational divide in digital health
Today, almost everyone is a digital consumer, each engaging with and consuming digital information differently. Yet, many healthcare organizations struggle to create effective digital experiences that cater to the diverse needs and expectations of different generations. Developing a digital strategy that resonates with everyone from Baby Boomers to Gen Alpha requires a nuanced understanding of unique generational preferences and behaviors.
This special report from Phase2 — a digital experience company that leverages technology, strategy, and creativity to deliver impactful solutions for enterprise clients, particularly in the health sector — provides valuable insights into generational trends in digital health. Drawing on extensive research and experience, this report offers an in-depth look at how healthcare providers can bridge the generational divide and deliver exceptional digital experiences for all patients.
Key takeaways from this report:
- Debunking digital stereotypes: Learn how older generations are increasingly embracing digital health tools, and why it’s crucial to move beyond outdated assumptions about their tech adoption.
- Generational preferences uncovered: Discover the distinct preferences of each generation — from Baby Boomers’ need for clear navigation to Gen Z’s demand for mobile-first, interactive experiences.
- Strategies for inclusive design: Explore actionable strategies for creating digital health platforms that cater to all ages, including personalized experiences, trust-building design, and enhanced accessibility features.
- Future-proofing your digital strategy: Gain insights into the emerging trends shaping digital health, including the unique expectations of Gen Alpha, to help you prepare for the future of healthcare technology.
Register and download this report today to learn how your healthcare organization can craft future-ready digital health experiences that improve patient engagement, satisfaction, and outcomes across all generations.
Show Your Support
Access the report
Want to keep reading? Subscribers get exclusive access to DHI's extensive library of content, covering top-of-mind issues and trends for today's healthcare executive.
